Marketing focused on creating, publishing and distributing content for a targeted audience online. It is often used by businesses in order to: Attract attention and generate leads Expand their customer base Generate or Increase online sales Increase brand awareness or credibility Engage an online community of users Digital and Social Media marketing means attracting and transforming prospects into customers by creating and sharing valuable free content.The purpose of content marketing is to help the company to create sustainable brand loyalty and provide valuable information to consumers, as well as create willingness to purchase products from the company in the future. This relatively new form of marketing usually does not involve direct sales. Instead, it builds trust and rapport with the audience. Unlike other forms of online marketing, Digital and Social Media marketing relies on anticipating and meeting an existing customer need for information, as opposed to creating demand for a new need.