Marketing Communications LLC

Advertising insiders agree, author Ronald D. Geskey Sr.'s “Media Planning & Buying in the 21st Century” is a key text that should never be far from the hands of marketers striving to get the best results for themselves or their clients. Geskey recently announced the release of the new and improved 3rd edition of the book and anticipation surrounding the release is high. The book remains the most comprehensive, up to date media strategy book available, explaining the basics in plain English.