Mass Mailer began in 2012 when a team from parent company Mansa Systems sought a solution to bypass the email limitations on salesforce. After realizing that there is no native solution available in the market to comprehend their needs, they decided to build a solution. It became an in-house mass email solution on Salesforce, originally as one of Mansa System’s Salesforce appexchange applications. Eventually, it solved the same problem for many of their customers. Today, MassMailer is the most effective email solution on Salesforce.