Women’s Footwear Company Partnered with The Heart Truth® sponsored by the (NHLBI) ATLANTA (January 6, 2011) – Nfinity Athletic Corporation, the first women’s high-performance athletic team sport footwear company, successfully launched their first Win With Heart™ Event, a philanthropic foundation which is a proud corporate sponsor of the Heart Truth™ Campaign at the 2010 Nfinity Sports Nation in Nashville, TN December 28-29, 2010. Nfinity is very passionate and believes strongly in their campaign to fight heart disease. Once considered a man's disease, the number of deaths from heart disease and stroke are now virtually the same for men and women. Win With Heart™ in partnership with The Heart Truth® Campaign aims to raise awareness among women of ways to reduce their risk of heart disease and stroke, and give them the tools they need to protect themselves. The Heart Truth® is sponsored by the National, Lung, and Blood Institute (NHLBI), part of the National Institutes of Health, U.S. Department of Health and Human Services. “As an athletic company designing shoes specifically for female athletes, we have the opportunity to reach girls at a very young age. In cheerleading and volleyball, athletes start wearing our shoes well before the age of 10. We recognize that this is our chance to promote heart health and healthy lifestyles to the future athletes of our world allowing our heart health efforts a tremendous amount of reach,” said Tate Chalk, CEO of Nfinity Athletic Corp. “We will give our Nfinity Athletes a head start on protecting themselves and other women in their lives as it is the # 1 killer.” Nfinity has made it their personal mission to educate and bring awareness to the female athletes that wear Nfinity. Win With Heart™ efforts, will promote education, knowledge and the empowerment of all female athletes and Nfinity’s Win With Heart™ will be promoted at events and competitions across the United States. For more information, visit www.WinWithHeart.com About Nfinity Athletic Corporation Founded in 2004, Nfinity is the first and only brand with a core focus of designing and engineering high-performance athletic footwear for female athletes. Nfinity develops innovative technologies that may reduce the chance of injury and specifically address the female biomechanics while delivering superior style, comfort and performance. Nfinity Athletic Corporation product line includes Women’s Basketball, Cheer and Volleyball, and their first non-shoe product, the Nfinity D-TEK Collection with d30™ technology. Nfinity manufactures in four different countries and distributes internationally to Australia, Canada, Columbia, Germany, Japan, New Zealand, Norway, Puerto Rico and the United Kingdom. Nfinity was ranked 9th on Inc. Magazine’s list of “Top 100 Consumer Product Companies” in 2008 and was named “Business Innovation of the Year” at the 2009 American Business Awards and “Product Developer of the Year” at the 2010 American Business Awards. Visit www.Nfinity.com for more information. Media Contact Torre Clauss 1226 Spring St NW Atlanta, GA 30309 404.478.7873 www.Nfinity.com