Melahaat uses an E-marketplace model to capture the regional variations of India. We connect local artisans, Self Help Groups, designers, Woman Entrepreneurship directly to global customers and thereby increase their livelihood, remove middlemen, help them create/promote their brand and thereby preserve our culture, traditions, and values. We believe this journey will not only help artisans of India but also help customers discover and buy products that they otherwise are not able to do today.