In the world of marketing, embracing technology is of the essence and currently mobile marketing is assisting many companies reach their intended market segments. Typically everyone now owns a mobile device, be it the conventional mobile phone, Smartphone, or the currently trending tablets. People are increasingly abandoning their laptops and PCs and using mobile devices to access any type of information they require. It is this transformation that got marketers thinking that mobile devices can be a very ideal marketing channel. It is also what mobile marketing Txt2Get services is all about i.e. exploring all the possibilities of mobile marketing. In mobile marketing several strategies are applied to attract consumer traffic. Top on the list is SMS marketing, followed by MMS, web adverts, websites adverts, and QR codes. SMS/text marketing has come into being following revelations that many people are opting for Instant Messaging, Social Networking, and of course SMSs, as their preferred means of communication with loved ones, friends, workmates, and so forth. Texting as a mode of communication has consequently been adopted by businesses to reach their markets segments. Accordingly, mobile marketing Txt2Get services have a tried and proven platform that is geared towards optimizing text marketing. Mobile Marketing Txt2Get software assists marketers plan their text marketing and get it right from the beginning to the end of the campaign. Theirs is an online system (www.txt2get.com) which sets up a SMS marketing campaign. Customers send a particular SMS keyword to a designated number and in turn they receive a text or email carrying information relevant to that keyword. Txt2Get allows marketers to not only buy but also own SMS keywords for their products and services. Text marketing is used along with outdoor adverting, print, TV, and radio advertising. Once customers are interested in a product/service advertised in said mediums, they can use text marketing to seek additional information, pictures, and/or web links, on that product in what is referred to as the call-to-action. Through mobile marketing Txt2Get services marketers can also distribute e-coupons, e-vouchers, run competitions, and survey and other marketing functions. Note to Editors: TXT2GET was founded back in 2006 in Wellington, New Zealand by Peter Barrett and Marty Verry. Their aim was to create an SAAS - (software as a service) that would assist world businesses achieve their advertising targets while employing mobile SMS/TXT marketing. This platform was intended to be simple to use and also very cost-effective. In 2008 the firm was able to raise the necessary venture capital via assistance from Eros Capital Ltd, a fast-growth investment banker. Thereafter, in September 2008, TXT2GET was launched officially, first in New Zealand, and in September of 2009 in Australia. TXT2GET is expected to launch in the USA by mid 2011. TXT2GET is built on an IT architecture designed to scale globally and its security is guaranteed via secure socket layer (SSL) encryption. TXT2GET has major partnerships with APN Outdoor (NZ), The Radio Network (NZ), and in Australia, Westpac Bank, Century21, Remax, Ernst & Young, and Telstra Clear. Their Contacts: 300 Broadway San Francisco CA 94133 Website: http://www.txt2get.com/ Phone: 1-877-780-2023 Email: mobi@txt2get.com