You need to learn the art of communicating with prospects, particularly listening to their success stories, this way, you create a soft landing for them to learn from their mistakes and solely and jointly with you recommend a system that works without flaws. Official languages make clients feel that you know how to treat and softly appeal to the minds of a terror, hence, they feel they can learn from you, as such, you will recommend your products to them and they will buy even if they do not need at that time.