The skin around a baby’s diaper area is regularly exposed to wetness, urine, and poop. This skin has more folds and creases than other areas, which can make it difficult to clean thoroughly. This is a major factor in why most babies experience at least one case of diaper rash. Effective prevention and treatment of diaper rash requires frequent changings and cleansing to remove urine and fecal enzymes from the skin. At each changing, it's important to thoroughly clean the skin. Using gentle wipes like Pampers Baby Wipes can help make this job quick and easy. Application of creams and using superabsorbent disposable diapers like Pampers can also reduce the likelihood of diaper rash. Why is gentle, effective cleansing important? Healthy baby skin has a natural pH balance. But mess from dirty diapers can increase the pH, which makes the skin more susceptible to irritants that can cause rash. Regularly cleaning the skin with Pampers Baby Wipes can remove these irritants and help restore the skin's natural, healthy pH balance.