ObviousIdea! was founded in 2011 as a breakaway from VSO Software SARL. It holds a portfolio of popular software applications in the areas of GPS, photo, photo sharing, compression and web communities. ObviousIdea! was founded by Fabrice Meuwissen, who is a usability expert and consultant in Strategic Marketing graduated from Stanford University in 2010. Fabrice was previously Product manager in a Text-To-Speech company and partnership manager in a international e-commerce solution for Mac OS.