Oy Toys is a leading Jewish toy company that sells products online and at its Roswell, Georgia store. The company was established in 2004 and specializes in Jewish toys and gifts. Parent company, ATSR Enterprises, originally known as And Thou Shalt Read, specializes in books, toys, and other materials for the Jewish classroom. The two companies provide over 10,000 line items of Jewish educational fun to customers around the world.