Mark Rodgers (mark@persuasionmatters.com) is a best-selling author, award-winning speaker and sought-after consultant who helps professionals hear yes, faster — dramatically accelerating sales, marketing and management efforts to achieve astonishing results. He is a principal partner of the Peak Performance Business Group, and his latest book is "Persuasion Equation: The Subtle Science of Getting Your Way," published by AMACOM in May 2015. Follow him on Twitter @Mark_Speaks.