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1300Fridge, the area's leading full-service commercial refrigeration expert, launched a new public awareness campaign focusing on the value of regular maintenance for refrigeration systems. With companies throughout the greater Perth area relying on mission-critical refrigeration systems, breakdowns can be costly and disruptive. The new 1300 Fridge campaign will help spread awareness of how regular, effective maintenance can greatly improve the reliability of commercial refrigeration systems, while also lowering operating costs. The company's new campaign will include a number of targeted outreach efforts, along with media availability opportunities.

Businesses in Osborne Park and the surrounding areas face considerable losses in the event their refrigeration systems fall short of meeting their needs. Though a significant portion of these damages lie in inventory, forfeitures spread far beyond this factor. In light of the potential devastation for establishments bringing stimulus to the local economy, Darren Dwyer of 1300Fridge has launched an extension of the company's services.

According to statistics from the food service industry, restaurants spend between $5,000 and $100,000 on food each month depending on the size and nature of the establishment in question. Much of this sum is allotted to perishable items relying on properly functioning refrigeration systems to keep them marketable. In light of the potential losses resulting from malfunctioning commercial refrigeration appliances among these types of businesses, Darren Dwyer of 1300Fridge has launched a campaign to educate owners and managers of such organizations on the importance of equipment maintenance.