Martha Rogers Discusses Why Identifying Customers Matters for Marketers
1to1 Media, an online resource for customer experience content, is proud to announce Martha Rogers, Ph.D., founding partner of Peppers & Rogers Group and author of the critically acclaimed book "The One-to-One Future," as the guest speaker in a web event designed for marketing leaders. Sponsored by Neustar, the online event, Omnichannel Identities: Connecting Marketers to Real People, will offer advice to connect the cross-channel experience by improving the health of companies' data.