Posted on Monday, November 26, 2012 at 3:20 pm CST
The Internet makes it possible to find out a huge amount of information instantly, including information about people or organizations. Although the internet is incredibly empowering it can also lead to unfair slurs on reputations with little chance of redress. This means that an online reputation management strategy is important, especially for anyone who has a high profile in his or her industry or aspirations to gain one. It’s also incredibly important for any business, whether they market to other businesses or direct to consumers.
Source: 1UP Reputation