The Role of Digital Media in Influencing Consumer Behavior
The convincing prowess and influence of the media has long helped people and businesses equally to buy and sell respectively. The existence of various forms of media can be dated far back to the Egyptian era or to that of Mesopotamian civilization in the form of town criers who made public announcements. But with time, various changes in the lifestyle of people and influx of societal customs; businesses saw the shift from word-of-mouth media developing into print media. Today almost billions of print media campaigns are circulating in the world and nearly tones of advertisements and commercials are played on the radio and the television.
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Several companies have started having a social media page on which its consumers can see what is happening in your business, what are the new products and services it has launched or are going to be launched. “When people like something they talk about it with their friends and family, but when they do not like something they talk about it a great deal more to friends, connections and anyone else who will listen.”