Bob Eubanks will host a new TV shopping network and superstore website devoted to the active 55+ demographic, A.K.A. "Boomers." The new Active Living TV (www.activelivingtv.com) superstore has over 15,000 products for Boomers, caregivers and physicians. The venture is long overdue. It is the first "superstore" television home shopping network and e-commerce retailer that directly markets and sells products to the 55+ demographic. This group of adults is the fastest growing and most affluent, yet most under-served, demographic in the United States.