Adestra Partners With Advanced Email Conference 2011
Adestra announces its sponsorship of the Advanced Email Conference in London on 15th November 2011. This conference aims to take email marketing to the next level by providing practical and case study-led advice on how to send relevant, engaging and behaviour-targeted emails which cut through the rest and increase campaign ROI.
Making Email Fashionable in a Social World Adestra Presents at MediaPro 2011
In this social, mobile, access everything, anywhere, anytime world, how can email compete? In this presentation you’ll hear how to make email trendy again using mobile, social, sleek automation and targeting.
Email Marketers Are Using Social Media to Grow Databases…for More Email
Adestra’s MessageFocus Social Sharing feature makes expanding a brand’s reach and awareness even easier. Savvy marketers are using Social Media as a targeting tool to help grow databases, improve both segmentation and recipient interaction, and, importantly, track ROI.
Embrace Failure – It’s a Necessary Part of Email Marketing
Only with an ongoing testing strategy can email marketers identify failures and successes specific to their dataset, and then focus on the successes to improve response. Yet the Adestra and Econsultancy Email Marketing Census 2011 shows only a third of UK companies (32%) carry out regular testing for email marketing – which means most are broadcasting emails to their database, blindly accepting that they could be failing, with little scope to improve response rates.
Adestra Launches New Version Email Marketing Platform at Online Marketing Show 2011
New MessageFocus API to automate tasks, data security improvement features, testing and content generation