With the boom in the e-commerce segment, advertisers have launched their arsenals on the digital platform. According to the latest statistics available, online marketing tools have evolved into a vital requirement from being just an add-on to traditional marketing tactics. Statistics show that as much as $135 billion were spent by companies worldwide on digital marketing collateral. As many as 78 per cent of CMOs worldwide think that custom content is the future of marketing. Projected figures show that internet advertising will contribute as much as 25 per cent of the entire ad market by 2015. These overwhelming figures show that in the coming years, online marketing tools such as Google AdWords marketing, search engine marketing, Google ads will only assume a further strengthened forms in the digital marketing warzone.