
Online grocery refers to the purchase of fresh and packaged food through online portals. Ways of buying groceries have evolved over a period of time, owing to easy availability of products through stores and online platforms. The online grocery service is a niche market; however, it is anticipated to witness robust growth in the coming years. Nowadays, people opt for online grocery shopping as it is convenient and offers a wide variety of products, which can be delivered to the consumers doorstep within a stipulated time. In addition, customers are able to keep a track of their spending as well. Online grocery covers a wide spectrum of products such as bakery & dairy products, cereals, vegetables, and fruits. Retailers in this market offer services such as click & collect option and subscription option to ease the consumers online grocery shopping experience.