American Checkout Paves the Way for American Retailers to Sell Internationally
With the earth's population topping 6.5 billion people, it's difficult to ascertain the exact number of consumers who shop online; however, industry research indicate approximately 27% of world's shopper use the Internet as their shopping cart. Furthermore, during the holidays, the percentage goes as high as 55%, especially when it comes to US goods, according to a study conducted by E-Tailing Group. The problem, according to American Checkout spokesperson Karin Alpanian, is found when those in other countries want to buy US products, but find the retailer won't ship internationally.