In today's competitive market, implementing proper marketing strategy and the promotional tactic is the key to success. With competitors stalking a claim in the market, doing something innovative for successful promotion is a must. While traditional marketing tactics are still used for the promotional cause, online marketing is new phenomena. When it comes to online presence, having a website for the business promotion is paramount. However, the promotional strategy does not end with having a presence on the web. While the website is a destination on the web where from one can gather information and details about any product and service, it needs to be optimized and search-friendly. This is where American Creative comes in.