Making smartphones ring with integrity, heart, and a social conscious, Armed Forces Mobile launches to simplify cell phone plans. Offering their customers exceptional coverage and no contracts nationwide, the new company raises the bar on many fronts. Dedicated to helping veterans returning from war, the company gives a portion of all its proceeds to those considered at risk due to lack of support systems. Via the non-profit organization Operation Support Our Veterans, the pre-paid wireless service provides help to the 1.4 million veterans suffering from poverty, homelessness, and mental illness. Competitive rates, coverage, and no contracts translates to help for the reported 51% of homeless veterans who have disabilities, the 50% who have serious mental illness, and the 70% who suffer from substance abuse. That sounds like a plan, indeed.