In an age where a pad is electronic, and phones are typically mobile, can a smart watch be redefined? Designed to bring mind the days when minimalism was king, and smart meant good looking, a new company out of San Jose turns the tables. Co-founded by Danny Tran and Auden Wu, Atlas Time Co. has launched a line of timepieces dually dipped in luxury and affordability. Devoted to keeping track of every second a wearer spends, the watches are nothing but premium components and sophistication. To that end, the brand says that regardless of the digital age, time is still a universal possession. Which begs the question, how should it be spent?