ReleaseWire Connect

The future looks bright for dealerships with customized auto loyalty platforms targeted at retaining, rewarding and driving incremental business. As the overall automotive industry continues to fluctuate, dealerships have started to plan to better manage the eventual downturn.

AutoAwards reports continued growth of their "Keep it Local" network. "Keep it Local" was launched in 2012 as a turn-key tool for automotive dealerships to create a network of hand-picked local business that offer exclusive perks and discounts to their customers. Similar to the American Express, "Shop Small" campaign, "Keep it Local" connects dealerships with local brick-and-mortar merchants in the community that provide exclusive ongoing offers to the dealerships' customers. With hundreds of participating partners, the "Keep it Local" program is now found in cities across the United States and in Canada. Each dealership selects their merchant partners and the AutoAwards team interviews potential partners and handles the logistics of developing an offer and managing the relationship. It is a full time marketing program that drives downtown business in a world of growing on-line retailing.

AutoAwards is proud to announce they have reached a milestone in their 23 year history. Their customized points-based loyalty platform has helped drive over $1.6 billion in customer pay parts & service transactions at our network of automotive dealerships. With over 23 years of experience and an executive team with retail automotive experience, their loyalty platform has proven to be highly successful and continues to drive the parts and service for hundreds of car dealerships.

AutoAwards currently has 3.5 million members enrolled in dealer loyalty programs throughout the United States and Canada. Members earn loyalty points that can be redeemed at more than 350 participating dealerships, and the Keep it Local program allows them to also go to thousands of hand selected local merchants to receive exclusive discounts and savings on a daily basis.

After more than 25 years of providing marketing services to the automotive industry, NuCar Consulting has changed its brand name to AutoAwards to better reflect the new and improved automotive marketing solutions that it now provides in response to customer needs.