Michelle Francis and Corey Winer had been looking for sugar-and-allergy-free food to support their low-calorie, low-glycemic diets. However, it was all in vain. “After growing tired of purchasing products that tasted horrible, were expensive and many times chemically artificial, we decided to create a better quality product. The current market for great-tasting, all-natural sweeteners is practically non-existent, so for our new product, we started here. It took us about three years to create Habitall because we wanted to be sure it was completely natural, healthy and great-tasting.” Thus, they have founded Habit Foods and came up with a breakthrough sugar substitute—Habitall.