Baker Goodchild Reveals Mail Personalization Is Vital to Improving Direct Mail Campaign ROI
Today's consumers are savvier than ever before and expect retailers to work hard to win their custom. With 98% of people saying that personalisation is very important to them, it is definitely something brands need to consider incorporating into their direct mail campaigns in order to generate a good ROI.Improve Brand Loyalty by Integrating USB Web Keys with Direct Mail Says Birmingham Mail House Baker Goodchild
However many companies attempt direct mail campaigns with little to no success and this is usually as a result of poor execution.