Launched to Guide Public Toward Effective Skin Care

The never ending quest to slow the aging process and reverse visible signs of growing older generates almost $300 billion worldwide each year with skin care products and treatments reaching an average of $50 billion annually in the United States alone. While the majority of this amount is spent on surgical procedures, dermal injections and non-invasive rejuvenation procedures, consumer reports indicate an estimated 25 percent of calculated spending is wasted on creams and serums that fail to live up to their promised results.