Data quality tools are used to ensure that the quality of data delivered, used, or received is fit for purpose, including core business operations, business information analytics and decision making. Vendors in this market offer a wide range of data quality tools to improve data for their customers, including data profiling, monitoring, parsing, standardization, and data enrichment tools. These tools are applied to various types of data such as customer data, financial data, and product data to provide high-quality information or improve data quality.