Bottled water is fast gaining popularity across the globe with majority of people preferring bottled water over tap water. Incidents of impure and polluted tap water have forced a perception of bottled water being safer, which has boosted the global Bottled Water market. Although bottled water is accepted by the majority, few people are skeptical about the treatment methodologies of bottled water, which is one the restraints the bottled water market faces. The market also witnesses tough completion with numerous new private labels entering the race for a market share. Notwithstanding the qualms, the global Bottled Water market is in the expansion mode, both revenue and volume wise.