BlueFox, a Swiss based company that specializes in underwater technology and pool safety, has launched a crowdfunding campaign on Indiegogo. This campaign has a funding goal of $40,000, which needs to be raised in order to bring the company's BlueFox ST1 to market. The BlueFox ST1 is a bracelet that will save lives by preventing accidental drownings. It is made for people of all ages from toddlers to the elderly, and can be used in any body of water around the world. The BlueFox ST1 will alert authorities, family members or other swimmers when a person is in danger of drowning. The team at BlueFox states, "We want to help prevent drowning and near-drowning by giving an early alarm when somebody is in trouble. Drowning is not the violent, splashing, call for help that most people expect. Drowning is almost always a deceptively quiet, silent and invisible event."