CEO Marsha Stone Rebrands Business as BRC Recovery and Announces Operation Warm for Christmas Day
Shakespeare once asked 'What's in a name?', but in modern branding, the answer is a great deal. A name acts as part of a larger brand to reflect the purpose and values of a business. That is why a longstanding Austin drug and alcohol rehabilitation center has been renamed BRC Recovery, standing for Bringing Real Change. As part of their commitment to the rebrand, CEO Marsha Stone is bringing a renewed sense of purpose to their work, with their annual outreach program for Christmas Day, called Operation Warm.