BreadBox, an apartment marketing and consulting firm, has recently published a list of potential resident experiences that are often overlooked, but have huge impact. Justin Cleary, CEO of BreadBox says, "The Potential Resident Experience is the total experience a renter has from first seeing your community online to signing their lease. In essence, the sum of all their interactions with your community. They can range from the obvious things such as the ease of use of your website, the cleanliness of your community and how friendly your staff is; to the subtle things like your signage and ease of your application process."