PPC or Pay Per Click is a web advertisement wherein a publisher or sponsor agrees to pay a rate when an ad is clicked. In a general sense, it’s a strategy for purchasing visits to sites instead of acquiring organic visits. PPC spins around essential words or keywords. Keyword research, grouping, and organization is the key to creating winning AdWords campaigns and search engines like Google reward advertisers who can utilize effective keywords to create well organized, intelligently targeted pay-per-click campaigns. If ads and landing pages are useful and satisfying to users, Google charges less per click, leading to higher profits for businesses. It’s important to learn how to the keyword taxonomy right.