According to the new Travel Flash Report by the New York Advertising firm Criteo, in the first half of 2014, 40% of Americans booked some form of travel – flight, car rental, hotel – on a mobile platform. Mobile bookings have increased by an upwards of 20% in just the first six months of 2014. This is much greater than desktop bookings, which only had an increase in bookings by 2%. This reveals that mobile is quickly becoming a person’s favorite way of booking their next trip and flight.