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E-commerce refers to selling and buying of products and services via electronic mediums such as internet, computers etc. E-commerce has grown a big deal in popularity since its development and is now one of the primary modes of commerce and trading. The reason for this lies in the fact that it is easier, safer, popular, cheaper, and an exciting mode of trade. That’s why online transactions have increased in leaps and bounds over the years. It provides 24 hours a day, 7 days a week, and 365 days a year medium of selling and purchasing goods and services as there is no weekends and holidays in this type of trade. Moreover in today’s period of recession or economic downfall when most of the businesses have been severely affected resulting in loss of majority of their clients, e-commerce has a better role to play as it opens up the stock for a larger number of audience increasing its spread around the globe and not just limiting to a localized area. Also it reduces many of the expenses such as employees, land for a retail store etc. But to make full use of the potential and opportunities that e-commerce provides we require efficient e-commerce solutions.

The rapid advance of internet technologies has resulted in a flurried rush for web application development. The purpose is to ensure that websites are in sync with the latest web application technologies thus allowing them to reap their benefits through online channels. The significance is all the more where business to business interaction is concerned that requires sophisticated application development in the areas of payment portals, electronic shopping, shopping carts, SMS boxes, complaint boxes, CRM solutions and content management systems, to name a few. This is not to understate the power of the retail customer whose rather small footprint apparently seems to leave a very large impression on electronic shopping sites.

Several decades back, the internet, in its infancy, did not provide websites the capability for online shopping by customers. As such, at that time, the products would be displayed on the site though the customer would need to purchase it from a conventional store. Contrast this to the present where websites offer sophisticated web application solutions that are not only customer friendly but are also innovative, effective and efficient. In fact, this has now become a norm. Customer friendly, web application technologies have become a minimum expectation for eCommerce websites to ensure profitability and success. Therefore, in the current scenario, websites that are not in sync with latest trends usually get ignored by customers.

A web application is an application that can be accessed using web over a network such as the internet or the intranet also. The main reason for the popularity web application development is the omnipresence of the clients everywhere at different corners of the world. Now going to every home using that application is practically impossible putting up a need for these application developments which need not be installed in every client computer but get automatically updated in all the computers using it. The web applications are dynamic and generate a series of web documents in a very common format which is user-friendly. This discovery has greatly benefitted the business market by tapping the necessary means of online communication and allowing the brand information of the company reach the desired group of consumers.

In today’s era of computerization, almost all the businesses whether small or large depend on computers in one way or the other. Today when every company and every individual depends on a single click of mouse for all searches related to any type of service they desire, Internet has emerged as a major source of spreading business, carrying out transactions, and advertising about the company’s products and services.

When you think about it for a moment, web application development is not really a mystery or a puzzle. It is development of applications that can be used on the web! It includes a host of software that can be created, deployed, maintained and utilized on websites. Application development is done by coders or programmers who are specialists employing varied development platforms for creating the right set of web applications based on specific requirements. Web development utilizes different types of coding such as HTML, CSS, XML, Flash, JSP, PERL, PHP and ASP. Each platform(s) is distinctive and can be applied based on its unique set of features to generate customized results.

The programming or coding instructions to execute or perform a specified set of activities by computers is usually referred to as software. For example, the most common type of software that is closest to the computer is the operating system. The Windows Operating system is the most prevalent though there are other popular software operating systems like Linux and MAC OS.

Web design or website design is essentially the creation of content that can be hosted on the web for the purpose of reaching out to users or customers through the world wide web. Website design may involve several aspects such as textual content, design and layout, keyword optimization, graphics, coding language and customer requirements such business to business or business to customer, to name a few. This is by no means an exhaustive list.

Simplistically put, website design focuses on churning out electronic files that contain the necessary content required by customers and then posts onto an identified web location using servers and the world-wide-web.

Electronic commerce popularly known as E commerce is taking over the internet marketing business. It is basically defined as complete set of techniques that carry business or commercial activities over a network and also assist them in making commercial transactions electronically. The concept of e commerce is new and many businessmen are using e commerce solutions today to make their business more popular and profitable. Electronic transactions employ transfer of documents and information electronically. This technology can also be further divided into Virtual storefronts on the websites having online catalogs.