Canadian Safety Standards, a leading provider of sales training and sales leadership training programs for smart home products, has launched two new direct market training programs: The Power of Influence & Persuasion and Leadership in Sales. Canadian Safety Standards CEO Saeed Torbati believes the expansion is perfectly aligned with the company's mission to drive dramatic growth of new smart home device implementations through sales performance improvement. "Direct marketing is an incredibly large selling channel, but engaging consumers directly can be frustrating, time consuming and overwhelming. The vast majority of sales professionals and sales leaders rely on phone, print or digital marketing and don't know how… or even where to begin with direct to consumer sales," stated Torbati. "This is not about modest incremental sales growth. Leveraging talent for direct to consumer sales is a game changer and will create an immediate competitive advantage for any organization that deploys it," he continued.