Rates of new smokers are declining around the world. This trend is due to the increasing scientific and medical knowledge about the dangers of smoking and the efforts of action groups to effectively stigmatize the practice. In most developed countries smoking is now banned in public indoor spaces as second hand smoke can be harmful to peoples’ lungs. Those who do smoke are now under pressure to stop, but many wish to continue the pleasurable experience of smoking without the stigma. For them, e-cigarettes provide the best of both worlds, and now Canada has a new manufacturer of these items that is making the products a more viable option than ever before.