ReleaseWire Connect

Hyatt Residence Club retains Florida advertising and PR firm to support launch of purpose-built luxury fractional resort, Hyatt Siesta Key Beach. Project is sited beachfront on the 99% quartz sand of world renowned Siesta Key in Sarasota, FL.

Roxanne Joffe, President of CAP (formally CAP Creative), has announced her firm is sending electronic holiday cards in lieu of traditional paper ones this year. She was approached by CAP’s Creative Director, Mark Limbach, several weeks ago with the concept. “I was immediately intrigued by the idea,” said Joffe. “Not just from the ecologically sound sense it made, but by the unique nature of the way he had designed it.”

CAP Creative, an award-winning Florida advertising, branding and public relations firm, has finished 1st phase of CAMBER Corporation's re-branding. The $200M Department of Defense Contractor to Get New Look, New Positioning

Fancy Turn is the Australian term for party and the Ritz-Carton, Coconut Grove Bizcaya restaurant in Miami hosted the second leg of the ollo Extra Virgin olive oil southeast media launch. “With thousands of new food products introduced every year, we wanted to do something fun, something that would be remembered in a very crowded product category,” said Roxanne Joffe, CAP president and owner.

Roxanne Joffe, CAP president and owner, announced that her firm, formally CAP Creative, is now simply CAP. The name change is accompanied by a new logo, collateral material and website. CAP also has a new tag line; “Always Thinking, Always Solving, Always Seeking.”

Roxanne Joffe, President of CAP Creative, announced today that Dorothy L. Carlin has been chosen to be Director of Market Development for the Sarasota-based firm. Carlin, who worked for the past five years as a Senior Account Executive at Clarke Advertising, another Sarasota Advertising Agency, brings experience to CAP that includes a Journalism Degree from Drake University (Des Moines) and a St. Louis division of the world-renowned Advertising Agency, J. Walter Thompson. At JWT, she worked on the BJC Health System and Tenet Healthcare accounts as well as account supervision, national media planning and communication strategy for Edward Jones.

Roxanne Joffe, President of CAP Creative, was feted with fifteen ADDY Awards at the Annual Sun Coast Advertising Federation ADDY Awards Dinner last Friday evening in the ballroom at Fred’s Restaurant in Lakewood Ranch. The annual Sun Coast ADDY Awards recognize the best works the 80-member advertising community has produced over the past year. CAP Creative this year garnered four Gold Addys, nine Silvers, an AMY (best of category) for their Sarasota Reading Festival work and the People’s Choice Award for the One Palm logo.

The Herald-Tribune Media Group, SNN6, Comcast and CAP Creative are lead corporate sponsors of the 2006 Sarasota Reading Festival, to be held Saturday, Nov. 4 at Five Points Park in downtown Sarasota. Together, these companies have donated $300,000 in cash and in-kind services to help produce the 9th annual festival, a free daylong celebration of literacy that will feature more than 30 nationally renowned authors.

After eighteen months in Sarasota’s trendy Rosemary District, CAP Creative, an Advertising and Public Relations firm specializing in Brand Development and Management, has moved its offices back to Main Street. When the agency first opened its Sarasota doors 28 months ago, Roxanne Joffe, president, and Sam Stern, her partner and CEO of the firm, had no idea their new Sarasota office would experience such remarkable growth.

Katie McKenzie Martinez, Human Resources liaison at Pad Print Machinery of Vermont, has released word that Michelle “Micky” Wood of Danby, VT has been promoted to Operations Coordinator at the East Dorset-based company this week. Micky received her promotion before her first year anniversary with the company. Martinez reports that Micky will be the Go-To person for questions on any and all machine orders.