CHARMES Jewellery is a sub-company of Star Lanka and the brand has been newly established in March 2017. CHARMES Jewellery runs an online jewellery store that offers the best collection of gemstone jewellery in India. However, the jewellery store ships its products worldwide. The presence of CHARMES Jewellery has also been expanding to several other reputed e-commerce sites, from where customers will be able to order CHARMES jewellery items. The jewellery store offers stunning gemstone necklaces, bracelets, rings, earrings, pendants, and bangles.