Citizen and SendGrid Announce Partnership to Help Provide Consent for Marketing Lists Under the GDPR
From May 25th this year businesses serving EU nationals (including the UK) require consent from these consumers to store their data for marketing. Failure to demonstrate consent could result in fines up to 4% of global annual turnover or 20 million; whichever is highest.
Citizen Are Happy to Announce Their Partnership with Sendgrid
Citizen's platform secures customer consent for direct marketing - a requirement under the GDPR. By integrating with Citizen, companies can stay compliant and avoid having to delete their consumer data.