Cobra Products Inc., manufacturer and distributor of Cobra® Low Profile Ties, in partnership with Hawken Components, designer of the FLEXROUTE® universal cable guide, creates a complete cable fastening system for use in the bicycling industry. Improper housing of both brake and derailleur cables leads to sluggish shifting, chafing of crossed cables around the bicycle, and potential wear and tear of the bicycle components over the long haul. The FLEXROUTE® cable guide and Cobra® Low Profile Tie combination adds value by not only fastening the bicycle cables to the frame, but also by flexing and forming to each frame, providing uniform traction, which prevents any slippages and scratches to the frame. Cobra Products exclusively distributes the FLEXROUTE® in a bundled package with Cobra® Low Profile Ties—the lowest profile cable tie on the market—along with the tools for installation and removal (which cuts off excess strap without leaving a sharp protrusion that can cause snags, cuts, and abrasions to cables, frames, and users) to bicycle manufacturers, distributors, and retailers and service shops.