Posted on Monday, September 30, 2013 at 12:54 pm CDT
According to Statistic Brain, the average attention span for a person now lies at nine seconds, which is one second less than the attention span of a goldfish! This statistic helps to explain why many businesses fail to capture the attention of the general public as they are failing to get their message across in this short period of time. "Whether it be crisis communications, blog posts or web site copy, companies must get their point across within this nine second period or really capture the attention of the reader to have him or her wish to continue reading," Vivian Deuschl of Deuschl Hospitality Public Relations reports.
Source: Deuschl Hospitality Public Relations