5 Reasons Buying a Diamond Engagement Ring Online Is Better
The Nitty-Gritty: Walking into a jewelry store feels like walking into a car dealer. A salesperson is there to up sell you and push a diamond not because its a perfect match for a clients needs. But rather because its one of the few they have that match ones price point. Retail stores spend easily over 10k to 30,000 in special lighting to make a diamond dazzle. A buyer may be looking at a flawed diamond but the lighting enhances the sparkle masking imperfections. The Bottom line- Yes buyers can find a beautiful diamond in a retail store BUT! It will be at a higher price point with a risk of buying a diamond improperly certified(paying more for an inferior diamond grade). Read Below for the 5 Reasons Why buying a diamond engagement ring online Is Better Than Retail.