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Roland Dickey, Jr. says that together with the fundamental menu of his successful Texas barbecue brand Dickey's Barbecue Franchise, two secrets have allowed him to build the brand from twenty to over 500 inside ten years: details, and people. The details that make his stores a success are shared with his franchisees. The franchisees are carefully selected for their personal attributes so they are not only successful but also add to the brand family at Dickey's. Roland Dickey, Jr. is currently celebrating the efforts of franchisee, James Wright for signing on to open four new additional stores in Virginia over the next year. Two of the new stores will be located in Alexandria and Thornburg, and the last two sites are to be determined.

For any business, the success of its brand is its lifeblood. Brands represent the underlying ideals by which a business identifies and relates to its customers, and championing the values of a brand can help strengthen that relationship between a business and its audience. Dickey's Barbeque is a hugely popular Texas barbecue chain with over 520 stores, and CEO Roland Dickey Jr. is celebrating those who best embody the chain's brand values. The most recent Brand Championship awards has been given to Matt and Ashley Jensen, of Farmington, Utah.

The World Health Organization (WHO) issues a statement recently announcing that red meat could be reclassified as a carcinogen, following the completion of a study by twenty two scientists at the International Agency for Research on Cancer (IARC). While this caused widespread panic and indeed outrage, many failed to look at the details. CEO Roland Dickey, Jr. of Dickey's Barbecue Pit, which provides high quality Texas style barbecue, has read the research and is now pointing out that the devil is in the details.

Dallas, Texas is currently home to a new 'concept store' that has seen the transformation of an ordinary Dickey's Barbecue into a modern rustic yet technology-driven restaurant, with an impressive aesthetic providing a classic backdrop against which to enjoy authentic, slow-smoked barbecue, paying homage to 74 years in business. CEO Roland Dickey Jr. is looking to extend the concept nationwide with all future locations.

Roland Dickey, Jr. has had a busy year in 2015, but his personal engagements on the conference circuit have not deterred him from continuing the aggressive growth of his Dickey's Barbecue franchise, which now offers Texas style barbecue nationwide in over five hundred locations. Roland Dickey, Jr. is continuing explosive growth plans across the Northeast by bringing its signature slow-smoked barbecue to Pennsylvania with the addition of six future store locations following two newly executed Development Agreements. The new Dickey's Barbecue Pit stores will be located in the communities of Robinson Township, Cranberry Township, Hanover, Gettysburg and two stores in York.

Eight years ago M.J. Breaux took over the first Dickey's Barbecue Pit franchise in Mesquite, Texas. He knew that, with every barbecue competitor within a couple miles, he had his work cut out for him in operating the legacy store. But after 11 years in corporate America, he was ready for the challenge.

Franchising is a brilliant way for people to run their own business with all the benefits of a pre-established brand and the buoyant support network of an already successful business. This 'best of both worlds' approach enables people to share in the good fortune of business leaders like Roland Dickey, Jr., who has created the next big thing in barbecue chains by transforming his family business into a franchise. Speaking at the 2015 Fast Casual Executive Summit, he revealed some of the secrets to his success for both business leaders and potential franchisees.

The Fast Casual Executive Summit 2015 is the industry's biggest networking event, and all the biggest names and brands will be in attendance. The Summit is equally a great opportunity for those with aspirations of one day being a business leader in the industry to get amazing insight from the current generation of leaders. Roland Dickey, Jr. of Dickey's Barbecue Franchise, will sit on the Brand Unit Expansion Panel in the Franchise section to share such insights.

Roland Dickey Jr. says that together with the fundamental menu of his successful Texas barbecue brand Dickey's Barbecue, two secrets have allowed him to build the brand from 20 to over 500 inside ten years: details, and people. The details that make his stores a success are shared with his franchisees. The franchisees are carefully selected for their personal attributes so they are not only successful but also add to the brand family at Dickey's.

Roland Dickey, Jr. spoke on Monday's panel, "Growth Masters: NRN Top 200 Power Players." Alan Liddle of Nation's Restaurant News moderated the panel of three CEOs from the annual Top 200 List. Dickey's Barbecue Restaurants, Inc. recently scored a spot on this prestigious list as one of the fastest growing chains in the nation jumping 36.9% over the 2014 list with a unit increase of 23.5%. 'We focus on what we do best and we're always looking for opportunities to improve, Dickey, Jr. said. "Best in class is a journey not a place.