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A new report from eMarketer shows that Facebook is a central social media platform where it matters to have business presence; especially because public participation is so high. Figures released as part of the report include that 50.5% of the population are expected to use Facebook at least once a month during this year (that's about 33 million Brits), therefore up from just over 32 million in 2015. This suggests that Facebook is growing in popularity, and therefore, from a business perspective, it is important to be part of this positive trend. It is anticipated that the best businesses are already making the most of this potential audience by enhancing their Facebook campaigns considerably; a service provided by industry experts such as Digital Marketing Mechanics.

A number of recent reports have drawn attention to the nations changing digital usage; with more people opting for online, rather than television content. This was even revealed as applicable to young people, according to findings from Childwise and their 2016 Monitor Report. Now even for young people the average time spent online is 3 hours, whilst only about 2 hours of television is watched. It is thought that this greater online usage will be at an even more prominent level amongst the adult population; hence there is greater pressure than ever to provide engaging online content across the age ranges. Providing an online experience for multiple audiences is in turn expected to be a big trend for 2016.

Recent statistics have revealed that Google Ads are playing an increasingly important role in how people with Smartphones interact with and buy from businesses. According to Google Think Insights, up to 70% of Smartphone users have used Google Ads in order to contact a business – completing their search and call on their device. This highlights that Smartphones are playing an increasingly important role in the buying behavior of customers. Therefore, the best businesses are expected to utilize this in 2016 – and ensure that their online platforms are Smartphone friendly and Google optimized. Keen to comment on this was DML, an expert in the field.