As so much of the world operates through the internet these days, most people agree that a human touch, a personal touch, is an appreciated element for any company – whether they provide a service for businesses, consumers, or both. For one family-owned company, providing customers with a personal touch is at the core of what they do best. Discount Lift Rentals has been serving independent rental yards since 2008 by helping them compete with big chain stores. 2015 marked a new chapter in the company's history, as they were bought by Equipment Giant and subsequently moved to Florida. Sanford, Florida is their new home as of August 2015, in the heart of Sanford Historic District.