There is no doubt that the market for electric vehicles is getting increasingly competitive. High-profile manufacturer, Tesla. has come out swinging in terms of ensuring that it retains, and builds on, its market share. Just a few days after getting a permit from the authorities for its Gigafactory in Berlin, Tesla launched a recruitment campaign to find the staff for the huge production site. The Gigafactory has now opened, presumably focusing mostly on the Model Y electric SUV, which Tesla is aiming predominantly at the European market. The Gigafactory is Tesla's first location in Europe and the company describes it as "our most advanced, sustainable and efficient facility yet." The plans for the factory were first announced in 2019 so it has been a long time coming in Tesla terms. It can't come soon enough for the innovative car marker, as many other auto brands are investing in producing new models to try and gain electric vehicle market share, including Volkswagen and Honda.