Representing seniors and the families who love them, a new company launches to facilitate unbiased alternatives for elder living. Doing their utmost to disrupt the $33 billion senior living industry, Elder Living Alternatives both simplifies the process and makes it honest. For a flat fee, the Arizona-based service does all research before providing clients with a portfolio of up to five facilities based solely on their preferences, care needs, and budget. As no other opinion matters, all that's factored in is the detailed desires and needs of the soon-to-be residents. With an honest approach, no alternative includes commissions, referral fees or kickbacks from highly-marketed facilities.