Google is reporting some 2.5 million searches a month for “Electronic Cigarettes”. New E-cig companies abound, every day it seems a dozen new wannabees enter the fray. What is going on? Is this a fad? Is this a craze? Is this a Pet Rock, or a Rubik’s cube? We think not. These things are here to stay, and a close look at Clearette Electronic Cigarettes, one of the leading growth companies in this increasingly crowded field, reveals why.