Countless businesses are doing their best to cash in on social media, and get the most out of the wide variety of social media platforms available today. Navigating the influx of social media platforms that are currently popular is a task in itself. Pinterest proved its worth in 2014, becoming the fastest growing social media platform – and it has followed up that stellar performance with a spike in referral traffic. In short, companies with clickworthy content on Pinterest have a much better chance at driving conversions and other actions on their website. One internet marketing company has recognized the vital importance of Pinterest, taking hold of the #1 spot for Pinterest Advertising for a record 11 months, as recognized by independent evaluators TopSEOs. That company is eMarketing Concepts, and their reign as the top Pinterest company has encompassed the entirety of 2015, a remarkable feat for the Los Angeles-based internet marketing firm.